Businesses offering SaaS products to the market can expect rapid customer acquisition. In turn, this could bring with it increased revenues.
One of the most effective SaaS marketing strategies is offering free trials to build trust among customers and increase retention rates. Following are some ideas for marketing your SAAS company to ensure consistent growth.
1. Use social media
Establishing and nurturing a community on social media can help businesses connect with their target audiences more efficiently. For example, the Bookshop Sellout Facebook group serves business owners who buy, sell or lend books.
Sharing discounts via social media can help increase SaaS marketing strategy and can even supplement offline forms of promotion such as direct mail.
2. Write blog posts
SaaS products can be intricate, so convincing customers of their worth may be difficult. But with quality blog content, you can establish yourself as an authority within your field.
Statistic posts are an effective way to showcase your knowledge in any industry, while at the same time helping to gain backlinks and drive traffic to your website. They’re easy to read and share – perfect for B2B companies.
3. Create a website
SaaS tools are an invaluable way for both businesses and individuals to automate marketing campaigns or schedule video calls or appointments quickly and effortlessly. But competition for such services can be fierce; therefore, creating a website that distinguishes itself is important to stand out.
One way of doing this is to feature testimonials on your site, which can help build trust with customers and reduce customer churn.
4. Create a landing page
An effective SaaS landing page should clearly present and explain your product’s features and benefits, along with providing a straightforward explanation of how the software operates.
Create trust with potential customers by gathering testimonials from existing customers and asking for feedback.
Offer transparent pricing models and terms in order to reduce customer confusion and increase conversion chances.
5. Create a newsletter
An effective newsletter can keep customers and prospects up-to-date with developments at your business while also demonstrating technical expertise and positioning you as a leading supplier.
Email marketing is one of the most powerful tools for acquiring leads and keeping existing customers. Email campaigns can be used to announce product releases, offer special discounts or promotions, communicate with leads at various stages in their buyer journey and communicate directly with leads at various stages in their buyer journey.
6. Offer a free trial
Offering free trials is one of the best ways to convert users into paying customers and build customer trust while increasing sales. But to achieve maximum effectiveness from this strategy, you need to know how best to optimize it.
Key to providing valuable content, and making registration effortless for users is providing training and support for them.
7. Create a referral program
SaaS companies can leverage free trials of their products to quickly gain referrals, helping drive monthly recurring revenue (MRR).
Provide valuable content for customers – such as white papers and case studies – in order to increase referrals. Top referees will often help spread this content amongst their networks.
8. Create a content marketing strategy
SaaS businesses require content marketing due to the complex buying decisions often necessitating in-depth self-directed research – especially B2B companies.
Build an Ideal Customer Profile (ICP) of your target audience. Focus on tracking metrics important to you (search traffic and conversion rates, for instance) using tools like Ahrefs.
Monitor competitors’ content to gain insight into which articles resonate most with their audiences, helping you identify new topics and formats your target market is interested in.
9. Create an email marketing campaign
SaaS companies can use email marketing campaigns to inform their audiences of product updates, new features or pricing changes; as well as cross-selling or upselling strategies.
Companies need a robust online presence in order to stay top-of-mind with customers and stay at the top of their mind. This should include having an irresistibly compelling value proposition as well as an emphasis on customer success.
10. Create an online store
SaaS marketing strategies may include blogging for search engine optimization, creating videos showcasing the value of your products or services and using social media effectively. They should also involve listening to customer feedback and adapting the product based on commonalities in its use by your best customers.
Ad campaigns should emphasize how your software addresses specific problems for its target audience. Otherwise, bargain hunters will take notice and quickly abandon it for cheaper options elsewhere.
